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Elevate Your Brand with Gobi Marketing Group. We specialize in boosting visibility for C-suite executives, small- to mid-sized business owners, and tourism leaders in emerging destinations. Our tailored communications strategies, premium executive speechwriting services, newsletter and article development, and captivating newsletter content ensure your brand stands out. Partner with us for innovative marketing and business development solutions that drive success.

Meet Loán Lake, the Visionary Behind Gobi Marketing Group 

Gobi Marketing Group is led by the dynamic Loán Lake (pronounced Lo-An), a seasoned communications and public relations expert. As a published author, journalist, public speaker, and destination marketing strategist, Loán brings a wealth of experience and passion to every project. 

An award-winning public relations strategist, Loán launched her illustrious career on Capitol Hill. Over the past 30 years, she has crafted successful communications and marketing strategies for global non-profits, Fortune 500 companies, and top tourist destinations. Her expertise as a facilitator and writer has been instrumental in engaging multicultural and economically diverse communities. 

Most recently, Loán served as the communications director for U.S. Congresswoman Alma Adams of North Carolina, where she significantly increased awareness for legislative initiatives through strategic communications. 

Loán is an active board member of the Charlotte Chapter of the Public Relations Society of America (PRSA), serving on the Diversity and Inclusion Committee. She has been a featured speaker at prestigious events such as the PRSA International Conference (ICON) and the PRSA Travel and Tourism Conference, and a panelist at the San Diego Women in Tourism and Hospitality Conference. 

Through Gobi Marketing Group, Loán helps clients connect with their target audiences using culturally relevant strategies. Her passion for bringing the words of others to life, building strategic partnerships, tourism marketing and development, and creating inclusive communications is evident in every endeavor. Loán is dedicated to telling stories that make a positive impact on the world. 

Connect with Loán on LinkedIn, Instagram, or Facebook

View writing portfolio.